Social Media Platforms offer a wide array of analytical tools. Ducksboard -


As mentioned above much of the metrics are built into social media platforms. However, retrieving the numbers from each of the tools separately is a tedious job. Social media dashboards can help a lot in doing the number crunching. These tools automatically collect data from all your social media platforms ranging from Facebook to Foursquare. Besides saving you tremendous amounts of time they also provide great statistical data and visualisation. The most important benefit of using a dashboard is to have all the important data in one place. This makes monitoring as well as steering possible in real time. During our research I have experimented with Ducksboard ( to collect and analyse data.


>> Ch. 6 'Conclusion'