The key findings of the Crowdfunding Industry Report 2012 show the enormous potential of crowdfunding for all types of financing seeking projects:
- As of April 2012, 452 CFPs were operating globally.
- Almost $1.5 billion was raised by CFPs world-wide in 2011.
- Reward-based is the largest category in terms of overall number of CFPs, while equity-based is the fastest-growing category by net year-on-year growth.
- More than 1 million successful campaigns were run by CFPs in 2011.
- The majority of these campaigns fell into the donation-based category totaling 1067 million, but equity-based campaigns were, on average, much larger in size in terms of funds raised.
- Crowdfunding for financial return (i.e., collectively, equity- based and lending-based crowdfunding) is most effective for digital goods such as applications or computer games, films, music, or literature. It also raises the largest sums of money per campaign. More than 80% of the campaigns in this category raise above $25,000.
- Donation-based and reward-based crowdfunding for cause- based campaigns that appeal to funders’ personal beliefs (e.g., environment, community, faith) and passions perform best.
- Donation-based and reward-based crowdfunding for art and performing arts projects drive much smaller funding volumes than the mainstream media suggests. The campaigns in these categories are much smaller, with two-thirds of them generating less than $5,000.
Massolution (2012): Crowdfunding Industry Report - Market Trends, Composition and Crowdfunding platforms (click to enlarge)
For 2012, Massolution estimates growth not only in the amount of active CFPs worldwide, but also in terms of funding volumes in all four
types of crowdfunding:
- 300 percent growth in equity- based and reward-based crowdfunding
- 75 percent growth in lending- based
- 50 percent growth in donation-based crowdfunding
In Germany (respectively in German-speaking countries) reward-based crowdfunding has doubled almost each quarter, reaching a volume of about €4 million in 2012, according to estimates. Equity-based crowdinvesting has grown even further, to about €2 million in 2012. There are about three dozen platforms in Germany now, most of them focussing on crowdinvesting. How many of them will sustain their first year of operation is unclear, however.
About the Authors
Wolfgang Gumpelmaier is an independent digital media consultant and one of the leading crowdfunding experts in Austria. He runs several blogs, e.g. on gumpelmaier.net he writes about Social Media in general.
Karsten Wenzlaff is co-founder and CEO of ikosom, the leading research institute on Crowdfunding and Crowdsourcing. He is also the co-author of the first
Crowdsourcing-Report in Germany.
Jörg Eisfeld-Reschke has conducted the first crowdfunding study in Germany in 2011 and written many articles since. He runs www.sozialmarketing.de – a blog about fundraising and digital communication for Non-Governmental-Organisations.